November 21, 2025
Putting your own money on the line can feel uncomfortable, especially when you are making your first offer in Louisville. Earnest money is one of the first real steps you take, and it comes with rules, protections, and strategy. When you understand how deposits work locally, you can write a stronger offer and still protect your budget. In this guide, you will learn what earnest money is, typical amounts in Jefferson County, who holds it in Kentucky, how contingencies protect you, and practical steps to keep your deposit safe. Let’s dive in.
Earnest money is a good-faith deposit you submit with your offer to buy a home. It shows the seller you are serious about the purchase. At closing, your deposit is usually applied to your down payment and closing costs.
It is not the same as your down payment or closing costs, even though it often credits toward those amounts later. It is also separate from fees like your inspection or appraisal costs. Sellers want earnest money because it shows commitment and offers some compensation if a buyer breaches the contract.
In many Louisville offers, buyers use a deposit that equals about 1 to 2 percent of the purchase price. Local practice has ranged based on price point and competition:
The right number depends on your comfort level, the home’s price, and how competitive the neighborhood is. In a multiple-offer situation in areas like the Highlands, Clifton, St. Matthews, Old Louisville, or Shelby Park, a larger deposit can signal certainty to the seller. Just remember that higher deposits increase your risk if your contract does not give you strong protections.
Here is a quick example to visualize it. On a $300,000 home, 1 percent equals $3,000 and 2 percent equals $6,000. You can use a higher number to strengthen your offer when you have solid contingencies and a clear plan to meet deadlines.
In Kentucky, earnest money is usually held in an escrow or trust account until closing or proper release. Common holders include:
Brokers in Kentucky must follow trust and escrow accounting practices. You should always receive a written receipt that shows the amount, date received, who is holding the funds, and any instructions for release. When funds are deposited with a reputable title company or a regulated broker trust account, they are kept separate and disbursed only according to the purchase contract or mutual instructions from both parties.
Contingencies are your safety valves. They give you a defined period to inspect the home, secure financing, confirm the appraisal, and review title. When you follow the contract rules and timelines, contingencies typically allow you to cancel and keep your deposit.
While every contract is negotiable, these are common local timeframes that shape how your deposit is protected:
Your purchase agreement controls the actual dates and how you must give notice. Mark those deadlines on a calendar on day one.
Your earnest money can be at risk if you do not follow the contract. The most common forfeiture scenarios include failing to close after your contingencies expire, backing out without a contractual reason, or missing notice deadlines. Many contracts allow a seller to keep the deposit as liquidated damages if the clause is included and enforceable, or a seller may pursue other remedies.
Your deposit is typically returned when you validly terminate using a contingency, when the seller defaults, or when you and the seller sign a mutual written release. A mutual release is very common because it helps both parties avoid a dispute.
If there is a disagreement, the escrow holder will usually hold funds until both parties sign a release or a court or required dispute process directs disbursement. Escrow holders do not typically decide on their own which party should receive the money.
Use this quick checklist to keep your deposit safe and your offer strong:
Every neighborhood and price point is different. Here are a few approaches you can tailor to your situation:
Before you finalize your number, talk with your agent about current competition on similar homes in your area and how your contingencies will work with your lender and timeline.
Your deposit is only as safe as the details in your contract and the way the timeline is managed. With 15-plus years of mortgage and title experience, Ken is hands-on with contract dates, escrow instructions, and communications with the title company and lender. You get clear reminders, fast scheduling for inspections, and a practical strategy that fits your risk tolerance.
If you are buying in Clifton, the Highlands, St. Matthews, Old Louisville, Shelby Park, or anywhere in Jefferson County, Ken will help you choose the right deposit amount for the moment and coordinate each step to keep your earnest money protected.
When you understand how earnest money works, you can write a clean offer that gets attention and still protects your wallet. If you want help shaping the right deposit and timeline for your next offer in Louisville, reach out for local guidance and smooth execution from offer to close. Connect with Ken Ransdell to start your search or review your options today.
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